Bigger deals, closed faster, with more control.
Boardroom trains sellers to build that equation on live deals.
AI closed the preparation gap. The new divide is judgment: the distance between a rep who can recite a company’s headlines and one who understands how it makes money, where the pressure sits, and why leadership would actually act.
Your buyers are about to drown in polished, empty follow-up. More automated outreach, more generic research, more reps who sound ready and have nothing underneath. The sellers who win will use AI to get sharper, not lazier.
Executives already know every rep has AI. Fast prep is no longer impressive. They reward the seller who can turn information into business judgment.
They sound prepared, then fold under scrutiny.They know the title and the company news. They don’t understand how the business makes money, where the pressure is, or why leadership would act.
They avoid the conversation that creates urgency.They can talk features and pain. They struggle with budget, ROI, cost of inaction, financial pressure, and executive priorities.
Meetings stay polite instead of urgent.Finance questions get avoided or mishandled. Follow-up sounds accurate but doesn’t move the deal.
AI moved everyone to level two and stranded them there. The gap between level two and level three is where your deals are being decided.
They know your product cold and the customer’s business barely. Discovery stays at pain and features. Deals depend on a champion doing the selling for them.
AI briefs, clean decks, the company’s headlines memorized. Then the CFO asks about payback period and the meeting goes polite. Most teams are here and don’t know it.
They can explain how the customer makes money, where profit leaks, and why leadership would act now. Executives treat them like peers. This is the level Boardroom builds.
Your prospects wake up every morning one day closer to the quarter and the year they’re measured on. They have decisions to make, projects to execute, contracts to sign. Because if they don’t, they miss their goals. They don’t max their bonus. Someone else gets the credit and the budget next year.
And when they miss, you miss. Their deadline is your deadline; it’s just written on their calendar instead of your CRM.
They don’t wait, either. Every day, your prospects and customers move on: budget gets committed, projects get staffed, contracts get signed with whoever helped them see the path to their number. The deal you’re circling today is being decided today, with or without you in the room.
Here’s what separates sellers: some can see that clock and some can’t. A business-fluent rep walks in knowing which strategic goals are at risk, whose compensation is riding on them, and what has to be signed by when. Their deal attaches to a date the executive already cares about. A product-fluent rep walks into the same meeting selling features into a calendar they can’t see, and the deal drifts to next quarter, where it shrinks or dies.
Your reps are in those meetings this week, trained or not. The buyers in your pipeline are moving toward their deadlines right now, and toward deciding without you. That’s the urgency. Not ours. The math of your buyer’s year.
This is the operating system inside the seat: initial training, live deal review, interactive practice, prompt assets, and AKEM intelligence. Everything points at the same four seller outcomes.
Build a plain-English view of how the company makes money, saves money, takes risk, and wins market attention.
Ask questions that reveal priority, impact, stakeholders, constraints, decision process, clout, and timing.
Research faster, build better call plans, practice objections, debrief calls, and turn messy notes into follow-up that advances the deal.
Stop asking for vague next steps. Create commitments tied to business value, stakeholder alignment, and real decision movement.
The initial modules train reps and executives to think in the language of business: revenue, cost, risk, clout, money talk, meetings, resistance, finance, and simple financial sales agents.
See growth levers, margin pressure, pricing, expansion, and the business case for action.
Connect problems to waste, efficiency, time, headcount, budget, and operating leverage.
Frame the cost of inaction, execution risk, competitive risk, and leadership exposure.
Help sellers understand who gets credit, who owns change, and what makes a project matter.
Turn your existing products and services into investments that executives can get behind.
Make simple finance useful: margins, cash, growth, risk, earnings, and what leaders are measured against.
Practice finance language, budget conversations, value, ROI, cost of inaction, and executive tradeoffs. How to ask questions about it, how to dive in, how to handle when things are not comfortable.
Map what is coming up in the account, customer pressure, prospect priorities, and competitive motion.
Lead meetings with a point of view, ask better questions, and move the room toward a decision.
Use reversing and mirroring to handle resistance without collapsing into defense, discounting, or scripts.
Using AI without your brain does not work. I'll show you how to build AI agents that help you think and serve your prospects and customers, not turn your brain off.
The training is not a one-time course. The seat includes the live coaching, tools, and intelligence reps need to keep applying the work after the initial modules.
Bring active accounts, stuck opportunities, upcoming meetings, and real buyer pressure into the room so the training turns into movement.
Use the platform to practice business acumen, reinforce the sessions, and apply the thinking to real companies and real sales conversations.
Use prompts and templates for research, prep, discovery, positioning, follow-up, objection practice, and deal review.
Use AKEM.com for public-company intelligence, earnings signals, filings, and sharper account preparation.
Boardroom is for teams that want AI to sharpen the seller, not replace the seller’s thinking. We draw the line on purpose.
I worked in enterprise sales for 4 years before I noticed the pattern that built this program: the deals I lost almost never died on product. They died in a meeting where an executive asked a money question and got a feature answer, or a rep led with a feature or benefit, never addressing or questioning the company’s strategic goals and challenges.
So I learned the customer’s business the hard way. Filings, earnings calls, budget cycles, the politics of who gets credit. It changed what happened in the room. Executives stopped being polite and started being specific. Over my career that approach influenced more than $200M in closed deal value, and the sellers I coached started reporting the same shift.
Here’s what worries me now. AI has made every rep sound prepared, which means sounding prepared is worth nothing. The reps who win the next five years are the ones who can think in revenue, cost, risk, and clout, and most teams have no one teaching them that.
Boardroom is that training. Seven live sessions on a rolling rotation, forty-six office hours a year on your real deals, and a platform that keeps it applied. No scripts, no hype, no theory your reps can’t use Tuesday morning.
If your sellers are carrying a number, I built this for them. Come to a session and judge it yourself; the guarantee means the risk is mine.
Chris Schaum
Founder, Boardroom · $200M+ in influenced deal value · helped build 3 startups
“His training has become the foundation of our internal processes, significantly improving both our team’s performance and our bottom line.”
“His ability to tie a company’s value proposition to its financial metrics is nothing short of remarkable, consistently resulting in the closure of multi-million dollar deals.”
“Everyone’s talking about selling to the CFO. The difference is, he teaches the research methods and data-driven conversations that move deals. You won’t find this content elsewhere.”
“His understanding of corporate budgets and capital allocations gave me a fresh take on how to truly speak to and serve the C-suite in a sales process.”
“His expertise shines when explaining how to present the financial aspects of products and solutions to C-suite executives so sellers can articulate compelling business cases.”
“The biggest takeaway was understanding how to use financial persuasion to acquire deals with high-level decision makers. Working with Chris is a no brainer.”
“Chris shows you how to use financial data to shape your questions, uncover hidden pain, and better understand the buying and decision-making process.”
“His ease of providing actionable feedback while coaching to each team member’s strengths shows a unique ability to guide all levels of sales professionals.”
One seat. One year. Everything below is included, and the guarantee carries the risk.
That’s under $10 a day per seller. One deal your rep couldn’t have closed before pays for the seat many times over.
Texting gets you Chris, not a funnel. Or skip the conversation: pay in Stripe, create your BRDRM.ai account after checkout, start today.
Good. That’s level two. AI gave every rep the same fast research. Boardroom turns it into business judgment, which is the part that still wins deals.
No scripts, no role-play theater. Sessions run on real accounts and real deals, and the 46 office hours exist so the training touches your live pipeline, not a binder.
There is no cohort. The rotation is rolling: buy a seat today, join the next live session, complete the full cycle from any starting point.
Then the guarantee applies. If your sellers aren’t sharper inside 30 days, email us and every dollar comes back. The risk of trying is ours; the cost of the gap is yours.
The rep you enroll this month is selling to this year’s goals, not next year’s.
This is the founding rate, and it stays locked for as long as you stay enrolled. As the curriculum grows, the price moves to $4,800. First in pays the least, permanently.
Boardroom is not static. We add new courses as selling changes, and founding seats get all of it inside the locked rate.
Every seat includes a full year of AKEM.com, valued at $156/year. AKEM, The Agentic Finance Company, gives your reps live public-company intelligence, earnings signals, and filings for sharper account prep. It’s a separate company and a partner perk, included with every Boardroom seat at no extra cost.
Each annual seat includes the live Boardroom program, Boardroom Office Hour sessions, BRDRM.ai, and AKEM.com.